There is a way for you to stand out from the crowd.
You can drown out the noise from every other shop trying to steal your customers.
Your best customers will be practically beating down your door to do business with you and no one else.
All accomplished by providing the unique experience of putting beautifully PRINTED newsletters in your customers' hands every month...
Think about it...
If your primary care doctor refers you to a specialist to address a specific problem, and they give you a recommendation, do you question it?
Do you go home and call your cousin that spent a few semesters in medical school for their opinion?
Do you call your friends and family to get their opinions on the recommendation given to you by your specialist?
Of course not!
You value their expertise. You understand that they are an authority in their field.
You can position yourself in the same manner with your customers.
Think again.
A study by Epsilon Research showed that direct mail is still the preferred choice for receipt of information.
What's more, print media showed to be better at capturing a consumer's attention while being viewed as more trustworthy.
In fact, of all the forms of communications studied, social media and blogs were viewed as the least trustworthy!
And consider this...
Even online giant Google uses direct mail to sell online ads to business owners like you.
Remember getting those little postcards with a credit towards your first purchase of online ads?
The fact of the matter is that putting a physical piece of media into the hands of your customer simply works.
Your beautifully printed, expertly crafted newsletter isn't just about driving car count (although it'll help).
It's about driving the right car count.
It's about establishing yourself as the preeminent shop to visit in your area!
By putting your newsletter in the right hands on a regular basis, your car count will start coming exclusively from your most profitable customers.
You know...
The ones you actually enjoy helping...
The ones that actually make you money...
This isn't about doing "more" marketing.
This is about doing the right marketing.
Sorry...
That's dead wrong.
Postcards and coupons are a great tool to offer your customers a good deal.
However, it does little to sell your customer on your authority and expertise.
That translates into a harder sale for you and your service advisor.
Establishing trust and rapport before your customer even calls will make the selling process faster, easier, and more profitable for you!
Yes!
By putting a beautifully printed and expertly produced newsletter into the hands of your customers, you will help strengthen the rapport you already have with them.
By simply segmenting your customer list, you'll be able to target your best and most profitable customers with media that accentuates your best traits, and reinforces the unique value you provide.
This will convert "good" customers into raving fans and advocates of your business!
WAIT!
Why is that?
The effectiveness of these newsletters stems from actually caring about your customers.
I know, I know.
Everyone CLAIMS that they care about their customers.
However, make no mistake...
If you don't actually care about building long-term, trust-based, mutually beneficial relationships with your customers...
But that's not all.
There are a lot of shops that care about their customers, but simply don't know what they're doing.
Sure, they try...
But, they're not the best.
They don't put resources into the latest equipment.
They don't devote time and money into training themselves and their staff.
You never see them at events like Vision and ASTE.
You never see them at local training classes.
If you're one of those shops and simply want to drive car count using this carefully crafted, expertly produced, and beautifully printed newsletters, please understand...
Customers can't be fooled.
They will not show up by merely sending them these beautiful newsletters.
That's because these newsletters won't do for you what you're not already doing for yourself.
If you're not building rapport with your customers on each interaction:
If you're not an expert in your area:
If you don't demand the highest level of integrity and quality from everyone in your business, then:
I'M READY TO GET STARTED...
WHAT DO I GET?
BUILD RAPPORT & TRUST WHILE REINFORCING YOUR POSITION AS AN AUTHORITY IN YOUR AREA!
Your newsletter will feature:
BUILD RAPPORT & TRUST WHILE REINFORCING YOUR POSITION AS AN AUTHORITY IN YOUR AREA!
Your newsletter will feature:
CAPTURE & KEEP YOUR CUSTOMER'S ATTENTION
Every newsletter will be printed in color using thick #100 paper and finished with a glossy appearance.
The tactile quality of these newsletter will immediately differentiate your shop from every other piece of mail they receive.
In addition to the exceptional look of these newsletters, the content will captivate and educate leading to more sales and bigger profits for you!
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